Quick Start

Create your first no-code GA4 event in under two minutes.

Create an event rule

In your WordPress admin, open EventLayer → Add New. Give the rule a descriptive name like Download Button Click and set the Event Type — the GA4 event name that gets pushed to the dataLayer, e.g. button_click.

Configure the trigger

Under Trigger Elements, enter a CSS selector for the element(s) that should fire the event:

.download-button     /* one class */
a[href^="http"]      /* all external links */

Enable Track multiple instances when the selector matches more than one element on a page.

Add parameters

Each parameter is its own repeater row. Pull a Static Value, the clicked element’s Element Text, or an Element Attribute like href or a data attribute. For example:

button_text: Element Text
section:     Static Value → "hero"

Publish and verify

Publish the rule to activate it. Then enable Debug Mode under EventLayer → Settings and open your browser console — every trigger, parameter and dataLayer push is logged while you test.