Parameters

Parameters are the data sent along with your event. Attach as many as you like — each one is a repeater row with a name, a target type, and a value or selector.

Static Value

A fixed string, the same on every push. Good for labels like section: "hero" or source: "navigation".

Element Text

The visible text of the clicked element (its innerText). Perfect for capturing button labels without hardcoding them.

Element Attribute

Any attribute of the clicked element — href, data-product-id, title, and so on. Enter the attribute name as the target.

URL Parameter (Pro)

Reads a query-string value from the current page URL, e.g. pulling utm_campaign into every event during a campaign.

Example

Event Type: link_click
Parent Selector: a.pricing-link

Parameters:
  button_text:  Element Text
  button_url:   Element Attribute → href
  click_source: Static Value → "pricing-table"